elizabethmfontaine@gmail.com | 774-452-3691 | linkedin.com/in/elizabeth-fontaine
Content Creation
Paid Advertising
December Application Express
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Display ad to promote a quick and easy application process with an additional grant, only for December 2020 applications.
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I created the campaign concept to be nostalgic for the movie "The Polar Express."
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The team graphic designer created the images.
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The ad was accompanied by organic social, text, and email promotion I created and coordinated.
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The campaign was so effective it's become a recurring December campaign.
Below are samples of the most effective advertisements I've created while working at Nichols College.
Text Simulation Video Ad
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Video ad targeting 3 different audiences: 17-year-old students, 18-year-old students with behavioral targeting, and mothers of teenagers with behavioral targeting.
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Ran on Instagram and Facebook.
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Created video in Adobe Premiere Pro and constructed ad in Facebook Ads Manager.
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CTA to add Nichols College on Common App and apply.
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The ad is outperforming our current image ads in CPC, conversions (landing page views), impressions, and reach.
Transfer to Nichols Ad
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Video ad targeting students at a nearby closing institution. Used geo-targeting as well as behavioral targeting.
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I created ad concept, starred (the beginning of my acting career), recorded voice-over using podcast equipment, edited video on Adobe Premiere Pro, and designed the campaign.
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CTA to transfer to Nichols College.
Video Creation
Below are sample video projects from my time working at Nichols College. I filmed, directed, edited in Adobe Premiere Pro, and promoted each video.